The outlook for the printed electronics industry is positive, with revenue forecast to grow by 19% by 2025. Employment and R&D are also showing promising signs.

“While the printed electronics industry faces near-term challenges due to global economic uncertainties and a cooling automotive sector, we remain optimistic about the future. The reduced growth forecast for 2024 reflects a cautious wait-and-see attitude, but with strong signals for a rebound in 2025,” says Dr Klaus Hecker, OE-A Managing Director, commenting on the results of the latest business climate survey. The biannual survey is conducted by the OE-A (Organic and Printed Electronics Association), a working group within VDMA, headquartered in Frankfurt am Main, Germany. The OE-A’s business climate survey predicts revenue growth of 7% for 2024, a significant decrease compared to figures from the previous survey (March 2024: 13%) However, optimism remains high for 2025, with a forecast growth of 19%. “It is encouraging to see that companies are prioritising innovation, as evidenced by the increased focus on R&D and employment growth. We believe that by focusing on key sectors such as consumer electronics, automotive and medical, the industry is well positioned for sustainable long-term development,” emphasises Klaus Hecker.

OE-A predicts 19% sales growth for 2025 The revenue forecast of plus 19% for 2025 shows a positive outlook for the printed electronics industry in the future. However, for 2024, the growth rates for both revenue forecast and order intake are significantly reduced compared to the results of the March 2024 survey. The industry is facing headwinds from global economic and geopolitical hurdles, as well as a slowdown in the automotive sector, especially EV, resulting in reduced and delayed orders. Only 6% of companies plan to increase production investment over the next six months (down from 53% in March 2024), although a majority (57%) will maintain investment levels.

More encouraging signs As the printed electronics industry navigates these turbulent waters, the signs for 2025 point to a promising horizon of opportunities for growth and progress. Encouraging signs are emerging in both employment and research and development (R&D). The latest results indicate a significant shift in the employment landscape, with 46% of companies planning to increase their workforce over the next six months (March 2024: 7%). In addition, there is a notable increase in R&D activity, with 46% indicating plans to expand their R&D efforts. “This commitment to innovation underscores the industry’s determination to remain competitive and adapt to changing market conditions. By prioritising R&D, companies are positioning themselves to take advantage of emerging trends and opportunities, ensuring long-term growth. This innovative strength will be on display at electronica and at LOPEC 2025,” concludes Klaus Hecker. www.oe-a.org