NEWS
electronica 2024 conducts survey on sustainability
Digital technologies make everyday life easier
Country comparison: Current use of cars with alternative drive systems (e-cars, hydrogen cars). Image: electronica
Digital technologies enable companies to effectively address sustainability goals. This is a conclusion reached by a representative survey conducted by the trade fair electronica, which is taking place in Munich on 12 to 15 November 2024. In July 2024, Merkle Research & Insights surveyed a total of 3,000 people from Germany, France, Italy, the UK, the US and China. With 64% a majority in Germany, the US and China expect digital solutions to provide affordable and clean energy. In China, 89% of respondents convinced that digitalisation
and networking also bring considerable benefits in the private phere, particularly in terms of energy efficiency and resource consumption. Germany, however, scored the lowest of the five countries surveyed, at only 66%. “Networking and electrification, for example, through electromobility, undoubtedly fuel the path to a climate-neutral society,” says Dr Reinhard Pfeiffer, CEO of Messe München. “The survey shows that there is still a need for information, which is why we need to discuss how we can get society more enthusiastic about digital solutions.” The electronica study also shows how much more established cars with alternative drives already are in China. While 51% of respondents there drive electric or hydrogen cars, the figure in Germany is 13%. Usage is only lower in France (10%) and Italy (9%). A similar picture emerges with regards to the acceptance of sharing models for mobility. 67% of Chinese make active use of them, but only 17% of Germans; the lowest figure is in the UK at 9%. Although there are different degrees of openness to technology depending on the country, respondents in the survey agree that electronic developments and digital technologies make their everyday life easier. This is especially true for digital homes and smart mobility. Compared to everyday life 15 years ago, 59% of Germans tend to see things getting easier. Italy comes out on top with 64%, followed by China in second place with 62%.
Next drupa in 2028 with shorter duration
Mercedes Benz opened first battery recycling plant
Staying true to its four-year cycle, the next drupa will be held in May 2028, this time as a nine-day event on 9-17 May 2028. “As the world’s leading platform for printing technology, the trade fair is adjusting to the changing needs and expectations of exhibitors and visitors and reflecting the continued transformation of the industry,” says organiser Messe Düsseldorf. The unique presentation of cutting-edge technology and machines in operation remains a USP of drupa while the shorter duration will continue to allow exhibitors to effectively present and stage wide-ranging product portfolios, machines and workflows as well as an stage programme. The conceptual direction will be presented to the industry in 2025. www.drupa.com
In 2024, drupa attracted 165, visitors from 173 countries. Image: drupa